We Are Daystar
We are a boutique business development, promotions and management agency. With more than 25 years of combined experience in the beauty, wellness, lifestyle & entertainment, and cannabis sectors. We help founders conceptualize their business strategy, facilitate capital raises, and deploy effective brand development initiatives that drive revenue, profitability and ultimately shareholder value.
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Services
Business & Strategic Planning
Update your plans with a compelling presentation and pitch deck package that will help you attract the financial and human capital you require to meet your short and long term goals. Let us help you redefine and confirm your companies vision, mission, and your overall market value proposition. Our fully benchmarked business plans include a competitive analysis, marketing & sales strategy, financial and business modelling.
Private Equity IR/PR
Let our fully licensed partners develop a structure for raising the capital you need. We integrate experienced investor and public relations expertise to deliver a competitive communication strategy which may include roadshows, virtual events, press releases, media relations, email and social media campaigns. Let us deploy a high touch program that will build credibility, awareness and maximize stakeholder value.
Strategic Partnerships
Whether your company is in start-up mode or a fully mature enterprise, establishing or improving your business model through carefully selected strategic partners can greatly increase your company’s outlook and shareholder value. Leverage the connective power of the Daystar team today. Let us introduce you to our network of industry players and facilitate strategic partnerships to complete your value creation process.
Promotional Strategies
Our brand-specific activations include educational pop-ups in the heart of live and virtual music festivals, showcases and concerts. We can arrange to have your brand embedded in popular songs, music videos and films. We create effective programs and strategic alliances that drive brand awareness despite regulatory constrictions or budget limitations.
Influencer/Celebrity Partnerships
We leverage our influencer and celebrity client roster to forge authentic brand partnerships with established companies. These tastemakers lead vast communities and amplify consumer brand purchasing decisions. We work with agents and managers to activate partnerships, affiliate marketing programs and joint venture business opportunities across various industries in accordance with the personal interests of our clients.
Virtual Events & Activations
Travelling to network at trade shows and conferences can be financially challenging and time consuming with little guarantee of results. And, with long-term forecasts for travel restrictions and social distancing measures, virtual events are becoming table stakes. From concept to execution, we produce memorable, interactive virtual events that create unique experiences for consumers and corporate stakeholders.
Digital Marketing
Let our team of convergent media experts facilitate the development of your brand with a beautifully designed website, online store, social media strategy, content marketing and multi-channel digital advertising campaigns through an all-in-one platform.
Brands Represented
Capital Raised
Events & Activations
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